I’m Mary Harpin, a UX content strategist helping organizations make complex digital experiences clear, easy to find, and simple to use.

Content strategy is changing fast, and AI is shaking up best practices like crazy. I’m a Denver-based content strategist with 20+ years of experience creating strategy-driven digital content that makes magic happen. I help companies audit, write, organize, and apply strategic digital content to improve clarity, visibility, and performance.

COntent Audits | Content Strategy | Writing | AI & SEO Discoverability | Analytics & Optimization

“Mary was one of my go-to content strategy experts for a women’s health publication reaching more than 500,000 readers a month. She could walk into a conference, quickly grasp complex clinical research, interview leading researchers and turn it all into clear, compelling content — often on very tight deadlines. I could always count on her to deliver.”
— Rebecca, Content Director

 How I can help

Messaging frameworks & campaign narratives

Have a lot to say but not sure how to bring it all together? I’ll help you find the story — defining the key messages, value propositions, and narrative that connect your ideas and give your content and campaigns a clear, consistent direction.

Content strategy & website optimization

If you aren’t sure what's working, what's outdated, or where to start, I'll audit your content, analyze your competitive landscape and target audiences, and give you a clear plan to boost engagement and performance.

SEO, AEO & GEO

If you want to show up for your target audience on AI platforms and search engine results pages, you need the right type of content in the right place on the right platform. I can help you optimize your content for how people find answers now — across traditional and AI-powered search.

Strategic content & UX writing

Have something complicated to explain? Just trying to speak your audience’s language? How to say it is as important as where and when. I'll turn complex products, services and ideas into clear content people can understand and act upon.

Have a project?