Mary Harpin
Digital Strategist & AI Content Consultant
Strategy you can measure
Combine content strategy, UX, search, and analytics to create experiences that don't just read better — they perform better.
60 → 31K
Landing-page views
Grew traffic to a key landing page through content and search optimization.
3–6×
Video engagement
Increased video interaction as part of an integrated digital content experience.
+114%
Time spent per visitor
Increased engagement through a redesigned, audience-centered content experience.
Bio
I’m a UX, AI and digital content expert helping businesses grow with strategic, well-crafted content. For more than 20 years, I’ve helped teams plan, launch, and optimize multi-channel communications that drive measurable engagement and support complex buying and adoption cycles.
I partner across marketing, product, UX, analytics and search/AI functions to deliver compliant, high-impact campaigns, using performance insights to refine strategy and improve results over time.
“
Mary’s work on our outdated campaign resulted in an astounding increase in landing page views—from just 60 views to 31,000 views month over month. This remarkable achievement underscores Mary’s expertise and ability to drive substantial engagement through strategic content editing and optimization.
— Cate, Growth Marketer
How I can help
Content strategy & website optimization
Content audits, analytics, competitive research, keyword strategy, information architecture and content planning.
SEO, AEO & GEO
Optimize existing and new content for traditional search, AI-powered search and answer engines.
Strategic content & UX writing
Clear, audience-centered web content that turns complex products, services and ideas into experiences people can understand and act on.
Have a project?
Selected work
Product rebrand, digital strategy & content
SURGICAL ROBOTICS
This suite of robotic, AI-driven surgical technologies that are fully connected in the OR. I led content strategy, narrative, and web strategy for the system and its 11 individual products, delivering 50–100% higher engagement, 3–6× video interaction, and up to 60% lower bounce rates versus healthcare benchmarks.
HCP awareness and UX support
awareness for deep brain stimulation therapy
Deep brain stimulation products help people with movement disorders regain movement control - and regain their lives. This communications plan helped patients understand that DBS therapies are now available to Parkinson’s patients, with stories of patients who can live more independently because of these devices. Time on site improved 5.9% and the bounce rate improved by 16.8% vs. benchmark, indicating a strong interest and accurate targeting.
Pelvic health storytelling
HCP Resources for bladder control products
One in six adults suffer from an overactive bladder, but patients often view treatment with an implant as invasive. This project brought together data, product info, patient stories, and resources to enable HCPs to participate in a non-invasive trial patients can use to see whether the therapy works before deciding on an implant. Time spent per visitor rose 114% over benchmark and 10.5% of visitors downloaded an educational resource.
Image credit: Sherown Williams
Multimedia storytelling
Neuro-rehab patient experiences
This project involved several patient interviews and the strategic curation of digital delivery of compelling patient stories to engage, offer hope, and build trust in Craig Hospital’s neurorehabilitation programs.
“After I started getting some movement back,” he said, “then I felt [rehabilitation] was in my hands. I was responsible to push harder to do things.” Tapping into the same fierce determination that drove him as an athlete, Williams said his happiest time at Craig was was when he and his therapists were pushing to do more and achieve more."