Mary Harpin
Senior Integrated Marketing Communications Leader
Bio
I’m a senior marketing communications leader specializing in integrated campaigns for healthcare and medical device organizations. For more than 20 years, I’ve helped teams plan, launch, and optimize multi-channel communications that drive measurable engagement and support complex buying and adoption cycles.
I partner across marketing, product, UX, analytics, and regulatory functions to deliver compliant, high-impact content, using performance insights to refine strategy and improve results over time.
“Mary’s work on our campaign resulted in an astounding 48,000% increase in landing page views—from just 60 views between January and February to 31,000 views between March and April. This remarkable achievement underscores Mary’s expertise and ability to drive substantial engagement through strategic content editing and optimization.”
Samples
Mary Harpin | Integrated marketing communications
Product Launch
AiBLE™ Smart ecosystem
AiBLE™ is a suite of robotic, AI-driven surgical technologies that are fully connected in the OR. I led content strategy, narrative, launch, and analytics for the Medtronic AiBLE™ ecosystem’s digital presence, delivering 50–100% higher engagement, 3–6× video interaction, and up to 60% lower bounce rates versus healthcare benchmarks.
FDA Indication Expansion
awareness for deep brain stimulation therapy
Deep brain stimulation products help people with movement disorders regain movement control - and regain their lives. This communications plan helped patients understand that DBS therapies are now available to Parkinson’s patients, with stories of patients who can live more independently because of these devices. Time on site improved 5.9% and the bounce rate improved by 16.8% vs. benchmark, indicating a strong interest and accurate targeting.
HCP Pelvic Health Storytelling
HCP Resources for bladder control products
One in six adults suffer from an overactive bladder. A small neurostimulator can help, but patients perceive it as an invasive treatment. This project brought together data, product info, patient stories, and resources HCPs can use to help patients understand both the therapy, and the non-invasive trial they can do to see if it works before deciding on an implant. Time spent per visitor rose 114% over benchmark and 10.5% ov visits resulted in a download of a resource.
Image credit: Sherown Williams
Neuro-rehab Patient Testimonials
MultiMeida Storytelling
Project: Curate web content for launch; interview and write compelling patient stories to engage, offer hope, and build trust in Craig Hospital’s neurorehabilitation programs.
“After I started getting some movement back,” he said, “then I felt [rehabilitation] was in my hands. I was responsible to push harder to do things.” Tapping into the same fierce determination that drove him as an athlete, Williams said his happiest time at Craig was was when he and his therapists were pushing to do more and achieve more."