I’m Mary Harpin, a UX content strategist helping organizations make complex digital experiences clear, easy to find, and simple to use.

Content strategy is changing fast. Search is changing. AI is shaking up best practices like crazy. How people find and use information is a moving target. I’m a Denver-based content strategist with 20+ years of experience creating content that gets found, stands out, and moves the business forward. I help businesses keep their content useful and effective — across UX, search, AI, and the web.

Let's connect
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“Mary was one of my go-to freelance writers for a women’s health publication reaching more than 500,000 readers a month. She could walk into a medical conference, quickly grasp complex clinical research, interview leading physicians and turn it all into clear, compelling stories — often on very tight deadlines. I could always count on her to deliver.”
— Rebecca, Content Director

 How I can help

Content strategy & website optimization

Not sure what's working, what's outdated, or where to start? I'll dig into your content, data and competitors and give you a clear plan for what to improve.

SEO, AEO & GEO

Search is changing quickly. I'll help you optimize your content for how people find answers now — across traditional and AI-powered search.

Strategic content & UX writing

Have something complicated to explain? I'll turn complex products, services and ideas into clear content people can understand and act on.

Have a project?

Drop me a line