I’m Mary Harpin, a content strategist helping businesses create clear, compelling digital experiences that work.

Want your content to be clearer, easier to find, and more effective? I can help you figure out what to say, how to organize it, and where it needs to show up — from your website and campaigns to search and AI platforms. I’m a Denver-based content strategist with 20+ years of experience helping businesses turn good ideas into content that connects with people and gets results.

Messaging | Content Audits & Strategy | Writing | AI & SEO Discoverability | Analytics & Optimization

“Mary was one of my go-to content strategy experts for a women’s health publication reaching more than 500,000 readers a month. She could walk into a conference, quickly grasp complex clinical research, and turn it all into compelling content. I could always count on her to deliver.”
— Rebecca, Content Director

 How I can help

Maybe your content used to work — and now it doesn’t.
You don’t need to know what the problem is before we begin. I can help you figure that out and create a plan.

Messaging frameworks & campaign narratives

Have a lot to say but not sure how to bring it all together? I’ll help you find the story — defining the key messages, value propositions, and narrative that connect your ideas and give your content and campaigns a clear, consistent direction.

Content strategy & website optimization

If you aren’t sure what's working, what's outdated, or where to start, I'll audit your content, analyze your competitive landscape and target audiences, and give you a clear plan to boost engagement and performance.

SEO, AEO & GEO

If you want to show up for your target audience on AI platforms and search engine results pages, you need the right type of content in the right place on the right platform. I can help you optimize your content for how people find answers now — across traditional and AI-powered search.

Strategic content & UX writing

Have something important to explain? Just trying to speak your audience’s language? How to say it is as important as where and when. I'll turn complex products, services, and ideas into clear content people can understand and act on.

Have a project?