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Mary Harpin
Integrated MarCom & Content Strategist
Product Rebrand & Digital Content
AiBLE™ Smart ecosystem
AiBLE™ is a suite of robotic, AI-driven surgical technologies that are fully connected in the OR. I led content strategy, narrative, and web strategy the Medtronic AiBLE™ ecosystem and its 11 individual products, delivering 50–100% higher engagement, 3–6× video interaction, and up to 60% lower bounce rates versus healthcare benchmarks.
HCP Awareness and Support
awareness for deep brain stimulation therapy
Deep brain stimulation products help people with movement disorders regain movement control - and regain their lives. This communications plan helped patients understand that DBS therapies are now available to Parkinson’s patients, with stories of patients who can live more independently because of these devices. Time on site improved 5.9% and the bounce rate improved by 16.8% vs. benchmark, indicating a strong interest and accurate targeting.
Pelvic Health Storytelling
HCP Resources for bladder control products
One in six adults suffer from an overactive bladder, but patients often view treatment with an implant as invasive. This project brought together data, product info, patient stories, and resources to enable HCPs to participate in a non-invasive trial patients can use to see whether the therapy works before deciding on an implant. Time spent per visitor rose 114% over benchmark and 10.5% of visitors downloaded an educational resource.
Image credit: Sherown Williams
Multimedia Storytelling
Neuro-rehab patient experiences
This project involved several patient interviews, and strategically curated digital delivery of compelling patient stories to engage, offer hope, and build trust in Craig Hospital’s neurorehabilitation programs.
“After I started getting some movement back,” he said, “then I felt [rehabilitation] was in my hands. I was responsible to push harder to do things.” Tapping into the same fierce determination that drove him as an athlete, Williams said his happiest time at Craig was was when he and his therapists were pushing to do more and achieve more."